ADAM and the industry:Zenni Opticals blazes a telling rail

The Adaptation and Mitigation Strategies Initiative (ADAM) was flagged off in 2006 and took 3 years to complete. The project was solely focused on involving scientists and other stakeholders in the achievement of climate change policies fronted by the European Union. ADAMS was a big initiative that involved over 100 research experts from renowned institutions around the world.

The ADAM project strives for a world whose temperatures are only 2 degrees above those of pre-industrial times. The thinking behind this is that all stakeholders join hands in the war against global warming, and then lives and resources are going to be saved around the world every day.

The Adaptation and Mitigation Strategies plan is to ensure that the climate concepts of the European Union come to pass. The approach to climatic solutions is structured in such a way that each phase leads to other right up to the end. ADAM takes into consideration the emissions that have rocked the world over the last decade and works towards cutting industrial input to environmental degradation over a structured span of time in the future. The project is heavily centred on environmental pollution and seeks to find mitigating circumstances by involving scientists, researchers and environmentalists. According to the Tyndall Centre for Climate Change Research in the UK, ADAM is the quintessential climate change and green energy blueprint.

As things stand, companies involved in manufacturing essential products are now shifting towards green solutions in a bid to negate the impact some earlier activities have had on the environment around the world. These companies are, by so doing, setting a gold standard that will forever change the way industries look at climate policy. Industries have (for a long time now) been the main culprit when it comes to environmental pollution. Some are now toning down on their use of various harmful technologies and adopting alternatives that pose little danger to global flora and fauna.

One of the strongest proponents of ADAM is Zenni Opticals, a leading company whose forte is the production of prescription glasses. The company has fallen in line with climate change research ideals which advocate for the reuse and recycling of materials in industry. Rather than make use of new materials to make frames or lenses for its clients, Zenni is now making use of what has already come out of the production lines and fallen to disrepair.

A case in point is the re-use of old frames for new glasses. After some digging around, Zenni realized that an overwhelming majority of users will at some point need changes in lenses(either due to new prescriptions or as a result of old lenses getting cracked). When this happens, they are forced to buy the new package along with lenses they do not need. The company realized that gathering old frames would be ideal as they work great with newly prescribed lenses.

Zenni has also adopted the use of old lenses on new frames. They basically analyse the need for lenses vis a vis the demand for frames. In situations where clients need frames to replace broken ones, the company does not need to make a whole new set of glasses. The company has also been known as an avid proponent of recycled glass parts when it comes to the manufacture of prescription solutions.